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Why unblocking sales lead qualification is critical to revenue growth

Why unblocking sales lead qualification is critical to revenue growth For most small B2B businesses, the process of converting a prospect into a sales qualified lead is a highly manual, inefficient and time-consuming process.  And yet, it is a critical step in most B2B sales. That’s why small business leaders and sales managers who address this issue achieve significantly faster revenue growth than those who don’t. This article explains why. Sales Qualified Lead Definition There are many definitions of a ‘Sales Qualified Lead’ (SQL), but most would agree that it is a prospective customer that has been researched and vetted, first by an organization's marketing department and then by its sales team – and is deemed ready for the next stage in...

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